Browning Lotion inventor and developer, Joe Rossi of Maui passed last week on Maui. Owner and developer of the famed Maui Babe Browning Lotion, Joe single handedly moulded Maui Babe into the browning lotion of choice. Using Kona Coffee Extract as a colorant and combined with other proprietary ingredients Joe did a great job to get the Maui name out there. Sold internationally in over 20, 000 locations (Business News), Maui Babe got the markets attention. Great job Joe! Rest in Peace.